People who deserve to feel remembered
Children and young people in care, women and families in refuges, people experiencing homelessness and others supported by participating organisations.
One enormous Secret Santa.
Thousands of reasons to smile.
We are building a Christmas challenge that brings individuals, homes, charities, refuges, shelters, businesses and communities together around thoughtful gifts chosen for real people.
We are building now for Christmas 2026
The record format, participation rules, gift guidance and verification process are being finalised. Join Prinda now to follow the journey and be ready when participation opens.
THE WORLD’S BIGGEST SECRET SANTA CHALLENGE
What if one Christmas tradition became a worldwide wave of kindness?
Our ambition is simple to say and enormous to deliver: connect generous people with thoughtful wishes from people supported by trusted organisations, then make Christmas morning feel extraordinary.
Giving that starts with a person
A first name, a little message, interests and a carefully managed wish list help every Santa choose with warmth rather than guesswork.
A Christmas moment worth sharing
Private matching, Prinda’s grand card reveal and one secure delivery journey turn a click into a real moment of joy.
HOW THE MAGIC COMES TOGETHER
From one small promise to one unforgettable Christmas
Trusted organisations join
Homes, charities, refuges, shelters and other eligible organisations apply through Prinda and are verified before managing recipient profiles or delivery.
Wishes are added with care
An authorised carer or team member can add a first name, optional personal message, age band, interests, gift guidance and wish-list ideas. Sensitive details stay protected.
People become Secret Santas
Members join Prinda, enter the challenge and turn the animated cards to meet the person they will make smile. Those who want to can choose more than one Christmas star.
A thoughtful gift finds its way
The Santa chooses from the wish list or follows the guidance, then sends the gift to the verified organisation—not to a private personal address.
And at Christmas… voilà!
Gifts, experiences and acts of kindness arrive together—creating a celebration powered by people who decided that somebody should feel remembered.
BIGGER GIFTS. SHARED EXPERIENCES. FAIRER REACH.
Businesses can fill a pot with possibilities
A theme park might offer tickets. A retailer might offer gifts. A transport partner might help people get there. Approved contributions can be grouped, checked against age, accessibility, location, validity and carer requirements, then allocated across receiving organisations.
We are also exploring carefully governed community contributions towards larger gifts. The final fundraising structure, safeguards and fallback arrangements will be published before any monetary contribution is accepted.
KINDNESS WITH CARE BUILT IN
The surprise should feel magical. The process must feel safe.
Privacy-safe matching
Santas see only the approved information needed to choose well. Surnames, dates of birth, case histories and private addresses are not part of the reveal.
Verified organisational delivery
Gifts go to an approved organisation or fulfilment point. Organisation managers control recipient profiles and confirm receipt.
CHOOSE HOW YOU WANT TO TAKE PART
Ready to add your part to the magic?
Start as an individual Santa, apply on behalf of a receiving organisation, or bring something extraordinary as a contribution partner.
I want to make someone smile
Create a Prinda account, join the challenge, enjoy the full Secret Santa reveal and choose a thoughtful gift for your matched recipient.
Join the Christmas challengeWe support people who could benefit
Apply to manage protected profiles, wishes and deliveries for the people your home, refuge, shelter or charity supports.
Apply through PrindaOur business wants to add more magic
Offer tickets, experiences, products, vouchers or practical support. Prinda can organise approved contributions into pots and match them to eligible organisations.
Become a contribution partnerChristmas 2026 starts with all of us.